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Authors: Choong, K
Year: 2020
Publication Details: Conversation / Vol. 16 April 2020
Resource Type: Magazine Article
Full Text: Full Text
Year: 2019
Publication Details: Journal of Marketing Communications / Vol. Article in press
Resource Type: Journal Article
Reviewed: Reviewed

Year: 2013
Publication Details: Proceedings of the 2013 Conference of the Australian and New Zealand Marketing Academy
Editor(s): Rod Brodie (ed)
Resource Type: Conference Abstract
Reviewed: Reviewed
Year: 2013
Publication Details: 42nd Annual EMAC: Conference Proceedings
Editor(s): Elif Karaosmanoğlu, A. Banu Elmadağ Baş (eds)
Resource Type: Conference Poster
Authors: Choong, K
Year: 2010
Publication Details: Proceedings of the 2010 Conference of the Australian and New Zealand Marketing Academy / pp.1-9
Editor(s): P. Ballantine and J. Finsterwalder (eds)
Resource Type: Conference Paper
Full Text: Full Text
Reviewed: Reviewed
Authors: Choong, K
Year: 2009
Publication Details: Proceedings of the 2009 Conference of Australian and New Zealand Marketing Academy / pp.1-7
Editor(s): D. Tojib (ed)
Resource Type: Conference Paper
Full Text: Full Text
Reviewed: Reviewed
Authors: Choong, K
Year: 2008
Publication Details: Proceedings of the 2008 Australian and New Zealand Marketing Academy Conference
Editor(s): D. Spanjaard, S. Denize and N. Sharma (eds)
Resource Type: Conference Paper
Full Text: Full Text
Reviewed: Reviewed
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