In recent times there has been a heightened awareness of environmental sustainability and climate change and how this affects individual behaviours and practices. Explanatory models have been based on theories of planned behaviour which postulate that environmental beliefs influence environmental behaviours and practices. However, much of the prior research shows that there is a disconnection between beliefs and practices, i.e., although many people state that they are concerned about the environment, they do not necessarily behave as if they are. The purpose of this study was to investigate this phenomenon through a survey of green consumers (n=218) in Australia. The findings show that many environmental beliefs were significantly associated with environmental practices including those that involved paying higher prices or reducing their standard of living to protect the environment.
8th International Conference on Environmental, Cultural, Economic and Social Sustainability, Vancouver, Canada 10-12 January 2012