A very special audience: how layering and drift in Australian cultural policy have affected the production of children’s television drama for digital markets

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Title: A very special audience: how layering and drift in Australian cultural policy have affected the production of children’s television drama for digital markets
Author/Creator: Potter, A
Abstract: Layering and drift have occurred in Australian cultural policy surrounding the production of film and television. Children have always been considered a special audience by Australian regulators, deserving of locally made content created especially for them. The production of Australian children’s television has enjoyed unusual levels of regulatory support since the late 1970s, much of which is expressed through the policy mechanism of The Children’s Television Standards. However the circumstances of contemporary Australian children’s television are very different from those of the late 1970s. Industrial, economic and technological change combined with layering and drift in cultural policy have undermined the objectives of policy settings grounded in cultural nationalism and justified by the special status of the child audience. As a result, Australian cultural policy surrounding children’s television is being used in part to support the very programming it was designed to discourage.
Relation: International Journal of Cultural Policy / Vol. Article in Press
Relation: http://dx.doi.org/10.1080/10286632.2012.729824
Year: 2012
Publisher: Routledge
Subject: FoR 2001 (Communication and Media Studies)
Subject: FoR 2002 (Cultural Studies)
Subject: FoR 1504 (Commercial Services)
Subject: children’s television
Subject: cultural policy
Subject: television production

Resource Type: Journal Article
Identifier: URN:ISSN: 1028-6632
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