Entrepreneurial Use of Relationship Marketing: Creating growth, sustainability and performance in Australian small family owned businesses

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Title: Entrepreneurial Use of Relationship Marketing: Creating growth, sustainability and performance in Australian small family owned businesses
Author/Creator: Cameron, Leone | Miller, P | Spinks, W
Description: No abstract available.
Relation: Ankara University International Conference on Market, Marketing & Entrepreneurship: Creating & Capturing Value in the 21st Century, Antalya, Turkey 6-9 April 2009
Relation: Proceedings of the 2009 Ankara University International Conference on Market, Marketing & Entrepreneurship / pp.671-681
Relation: http://www.aumec2009.info/index.php
Year: 2009
Publisher: Ankara University
Subject: FoR 1505 (Marketing) | relationship marketing | family owned small business

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