Sink it: But who will come? Economic Value of Artificial Reef Tourism and Who Benefits

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Title: Sink it: But who will come? Economic Value of Artificial Reef Tourism and Who Benefits
Author/Creator: Schaffer, V | Lawley, M A
Description: Artificial reefs are of increasing importance to the dive tourism industry worldwide. However, little research has investigated the economic value of artificial reefs in Australia specifically how much divers spend and who benefits from this expenditure. Using the ex-HMAS Brisbane Conservation Park as the context, 342 divers were surveyed over six months with results indicating divers were predominantly male, often travelling alone and spending on a range of goods and services throughout their stay. These results highlight significant opportunities for increasing the economic value of the Brisbane through more targeted marketing and co-operative relationships between various businesses.
Relation: 2008 Conference of the Australian and New Zealand Marketing Academy (ANZMAC): Marketing: Shifting the Focus from Mainstream to Offbeat, Sydney, Australia 1-3 December 2008
Relation: Proceedings of the 2008 Conference of the Australian and New Zealand Marketing Academy / D. Spanjaard, S. Denize and N. Sharma (eds): pp.1-7
Relation: http://www.anzmac.org
Year: 2008
Publisher: Australian and New Zealand Marketing Academy (ANZMAC)
Subject: FoR 1505 (Marketing) | artificial reefs | tourism | HMAS Brisbane

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