Abstract
Engaging the property professional in market analysis
Proceedings of the 24th Pacific Rim Real Estate Society Conference, p.28
Pacific Rim Real Estate Society Conference: Property research for our changing world, 24th (Auckland, New Zealand, 21-Jan-2018–24-Jan-2018)
2018
Abstract
Property market analysis may be enhanced through a better understanding of behavioural economics. To progress and retain professional currency property professionals undertake a number of activities including self-directed market analysis, continuing professional development courses and less structured discussions with industry peers. Using structured audience response intervention, professional development courses may become more engaging and encourage interactivity between presenters and the audience. This interaction encourages the audience to promote positions and test the relatively of their positions anonymously and in real time. This paper describes market analysis techniques and their performance and discusses the linkage between property market analysis and behavioural economics. Thereafter it presents the findings from interactive professional development courses in Australia. The trends in audience response surveys from six successive annual Australian Property Institute's State of the Market seminars on the Sunshine Coast are considered. This research presents an opportunity to identify the input of the property professional in the market analysis process and the importance of audience participation as a component of continuing professional development in a challenging new environment.
Details
- Title
- Engaging the property professional in market analysis
- Authors
- Steven Boyd (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
- Publication details
- Proceedings of the 24th Pacific Rim Real Estate Society Conference, p.28
- Conference details
- Pacific Rim Real Estate Society Conference: Property research for our changing world, 24th (Auckland, New Zealand, 21-Jan-2018–24-Jan-2018)
- Publisher
- Pacific Rim Real Estate Society (P R R E S)
- Date published
- 2018
- Copyright note
- Copyright © 2018 The Author. Reproduced here with kind permission.
- Organisation Unit
- University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99451386302621
- Output Type
- Abstract
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