Journal article
Pukeko Pictures and the Kiwi DIY Spirit: Building Global Partnerships from the End of the World
Television & New Media, Vol.20(5), pp.492-508
2019
Abstract
Wellington, New Zealand is a major international screen production base for movies including Peter Jackson's Lord of the Rings and The Hobbit trilogies. New Zealand production companies like Jackson's Weta Group producing content for international markets benefit from local policy settings that support such productions. In 2008, a group of long-time Jackson collaborators including Richard Taylor established Pukeko Pictures. In a small country with a deregulated media system, no dedicated public service broadcaster, and minimal supports for children's television, Pukeko is a successful, globally oriented producer of children's content. This article examines the strategies that underpin Pukeko Pictures' production portfolio, which includes the 2015 reboot Thunderbirds Are Go, and a preschool coproduction with China. The combination of dispersed production practices, local subsidies, and quality infrastructure contribute to Pukeko Pictures' success. We suggest, however, that strategic international relationships managed by Taylor are also critical to Pukeko Pictures developing a significant foothold in transnational television services. © 2018, Author(s) 2018.
Details
- Title
- Pukeko Pictures and the Kiwi DIY Spirit: Building Global Partnerships from the End of the World
- Authors
- Anna Potter (Author) - University of the Sunshine Coast - Faculty of Arts, Business and LawT O'Regan (Author) - University of Queensland
- Publication details
- Television & New Media, Vol.20(5), pp.492-508
- Publisher
- Sage Publications Inc.
- Date published
- 2019
- DOI
- 10.1177/1527476418755305
- ISSN
- 1527-4764; 1527-4764
- Copyright note
- Copyright © 2019 The Author(s). Reprinted by permission of SAGE Publications.
- Grants
- Organisation Unit
- School of Business and Creative Industries; School of Creative Industries - Legacy
- Language
- English
- Record Identifier
- 99450633602621
- Output Type
- Journal article
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- Web Of Science research areas
- Communication
- Film, Radio, Television