Stimulating UK Adolescents’ Seafood Consumption

Dawn Birch; Juliet Memery; Nick Johns; Maria Musarskaya

doi:10.1080/08974438.2017.1382423

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Stimulating UK Adolescents’ Seafood Consumption

Journal article

Open access

Peer reviewed

Stimulating UK Adolescents’ Seafood Consumption

Dawn Birch, Juliet Memery, Nick Johns and Maria Musarskaya

Journal of International Food & Agribusiness Marketing, Vol.30(1), pp.61-69

2018

DOI: https://doi.org/10.1080/08974438.2017.1382423

Appears in UniSC Diversity and Inclusion Research Collection

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Abstract

adolescents

consumption

interventions

seafood

UniSC Diversity Area - Life Stages

The health benefits of seafood consumption are well known, however, consumption levels in the UK remain below recommended levels of two servings per week. Seafood consumption is beneficial for adolescents, as it is associated with physical and mental well-being, lower levels of obesity, and improved cognitive performance and academic achievement. This study investigated current consumption, preferences, and attitudes toward seafood among UK adolescents. Seven focus groups were conducted in two schools with diverse socio-economic student profiles. Findings revealed that seafood consumption levels vary considerably among individuals and typically takes a less healthy form (e.g., fish and chips). Key drivers of seafood consumption include health and taste, while barriers were typically associated with the sensory qualities of seafood including dislike of taste, bones, smell, and texture. A range of intervention strategies were identified and new product ideas ranged from fun, fast-food, snack-style products to healthy meal options.

Details

Title: Stimulating UK Adolescents’ Seafood Consumption
Authors: Dawn Birch (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
Juliet Memery (Author) - Bournemouth University, United Kingdom
Nick Johns (Author) - Bournemouth University, United Kingdom
Maria Musarskaya (Author) - Bournemouth University, United Kingdom
Publication details: Journal of International Food & Agribusiness Marketing, Vol.30(1), pp.61-69
Publisher: Routledge
Date published: 2018
DOI: 10.1080/08974438.2017.1382423
ISSN: 0897-4438; 0897-4438
Copyright note: Copyright © 2018 Routledge. This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Applied Sport Psychology on 2018, available online: http://wwww.tandfonline.com/10.1080/08974438.2017.1382423
Organisation Unit: University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99451063102621
Output Type: Journal article
Research Statement: false

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