Moneyless Business Exchange: Practitioners' Attitudes to Business-to-Business Barter in Australia

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Title: Moneyless Business Exchange: Practitioners' Attitudes to Business-to-Business Barter in Australia
Author/Creator: Birch, D | Liesch, P W
Description: In recent years, domestic business-to-business barter has become institutionalized as an alternative marketing exchange system in Australia, and elsewhere. This article reports the findings of a survey of 164 members of Australia's largest trade exchange,
Relation: Industrial Marketing Management / Vol. 27, No. 4, pp.329-340
Relation: http://dx.doi.org/10.1016/S0019-8501(97)00077-1
Year: 1998
Publisher: Elsevier Inc.
Subject: FoR 1505 (Marketing) | FoR 1503 (Business and Management) | Bartercard | business-to-business barter | Australia

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USC Research Bank - University of the Sunshine Coast, Queensland, Australia