With the advent of Web 2.0 and rapid growth of Tourism 2.0 applications, today internet stores millions of online reviews and user ratings about nearly every lodging facility around the world. Annually millions of travellers consult these reviews and check the ratings to select hotels. Currently hotel review websites (i.e. tripadvisor.com) are among the most visited websites in internet and many of hotel online booking websites (i.e. booking.com) allow users to post online reviews about the hotels they have booked. On the other hand considering the high costs of investment in hotel industry, the hotel selection behaviour of consumers has always been an attractive and relevant subject for tourism marketing studies. This study seeks to understand how this enormous volume of eWOM affects the behaviour of contemporary tourists toward hotel selection factors.
Relation
ENTER2014 PhD Workshop, Dublin, Ireland 21-24 January 2014
Relation
Information and Communication Technologies in Tourism / Rodolfo Baggio, Marianna Sigala, Alessandro Inversini, Juho Pesonen (eds): pp.104-114
50 Visitors
1 Downloads
Disclaimer |
Privacy |
