Experimental studies have shown that exposure to media-based idealized images can negatively influence men’s state body satisfaction. However, it is unclear whether these findings are replicable for realistic viewing patterns. As such, this study compared the effects of concentrated and realistic streams of music video clips (MVCs) on men’s body satisfaction, mood, and social comparison. Men (N = 103) were randomly assigned to view a set of MVCs containing a 3-minute continuous stream of muscular and attractive male singers (concentrated condition) or the same 3-minute stream interspersed with other types of clips (singers of average-appearance and scenery; realistic condition). Compared to participants who viewed clips containing only scenery, men in both the realistic and concentrated conditions had significantly poorer body satisfaction, fitness satisfaction, and upper body satisfaction. There were no differences between the realistic and concentration conditions suggesting that mere exposure to muscular and attractive singers is enough to produce negative effects, regardless of presentation style.
International Journal of Men's Health / Vol. 15, No. 3, pp.259-266