Title
Entrepreneurship: the link between invention, innovation and success
Author/Creator
Douglas, E J
Abstract
With chapters by eight management thinkers and practitioners from around Australia, the subjectof innovation is approached from a variety of angles and perspectives. The theme underpinning all chapters however is the role of the manager in leading innovation and nurturing imagination and creativity. One of the main premises of the book is that innovation is driven by people and their creativity, not research and development. It encompasses all aspects of managing innovation, from recognizing the need and desire to be innovative, using imagination to add value, developing systems that encourage and implement corporate creativity, through to future gazing and scenario building. [Book Abstract]
Relation
Innovation and Imagination at Work, 2nd edn: pp. 185-220
Year
2004
Publisher
McGraw-Hill Australia
Keyword
management
Keyword
economics
Resource Type
Book Chapter
Identifier
http://www.mcgraw-hill.com.au/html/9780074714539.html
Identifier
URN:ISBN: 0-07-471453-8
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