The capabilities and performance advantages of market-driven firms: An empirical investigation

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Title: The capabilities and performance advantages of market-driven firms: An empirical investigation
Author/Creator: Vorhies, D W | Harker, M
Description: Although progress has been made in understanding the development of business competencies from a theoretical perspective, relatively few empirical studies have addresed the capabilities needed to become market-driven and the performance advantages accruing to firms possessing these capabilities. One of the barriers faced has been in defining what is meant by the term 'market-driven'. This study develops a multi-dimensional measure useful for assessing the degree to which a firm is market-driven. Evidence is presented in this study that strategically focused market-driven business units developed higher levels of capabilities than their less market-driven rivals and significantly outperformed these rival business units on four measures of organisational performance.
Relation: Australian Journal of Management / Vol. 25, No. 2, pp145-172
Relation: http://www.agsm.unsw.edu.au/eajm/0009/pdf/vorhies.pdf
Year: 2000
Publisher: Australian Graduate School of Management
Subject: FoR 1503 (Business and Management) | FoR 1502 (Banking, Finance and Investment) | FoR 1501 (Accounting, Auditing and Accountability) | market-driven | market orientation | capabilities

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