This study investigates the relationship between the level of trust the local residents have to the relevant government and non-governmental bodies, residents‘ level of emotions and attachment with their level of support for the FIFA World Cup 2014 held in Brazil. For collecting the data for this study, a survey was carried out from a sample of residents (n=3786) located in 12 cities in Brazil that were involved in hosting the World Cup games. The results suggest that positive emotions, attachment, and trust have a significant positive relationship with their support for the event and negative emotions have a significant negative relationships with their support.
6th Advances in Hospitality and Tourism Marketing and Management (AHTMM), Guangzhou, China 14-17 July 2016
Proceedings of the 6th Advances in Hospitality and Tourism Marketing and Management (AHTMM) / Allan Cheng Chieh Lu, Yong Rao, Dogan Gursoy (eds): pp.119-128