An empirical investigation of the influence of alcohol policy and gender on university students' drinking behaviour

Bishnu Sharma; Karin Reinhard

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An empirical investigation of the influence of alcohol policy and gender on university students' drinking behaviour

Journal article

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An empirical investigation of the influence of alcohol policy and gender on university students' drinking behaviour

Bishnu Sharma and Karin Reinhard

Journal of New Business Ideas and Trends, Vol.14(1), pp.1-13

2016

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Abstract

Business and Management

alcohol policy

drinking behaviour

gender

consequences

Purpose - The purpose of this study is to identify the kinds of behaviour that the university students engage during their drinking. The study also examines whether the alcohol policy makes a difference in students' behaviour during drinking and whether there is a gender effect on students' drinking behaviour. The study extends further to examine whether there is a difference in consequences from drinking by gender and having an alcohol policy in the students' place of residence. Design/methodology/approach - Information for this study was collected from a regional university in Germany through 3 separate focus groups and a survey (n=275). Findings - The study found that the key behaviours that the students engage in during drinking include walking home with a friend or a group of friends; knowing where their drink has been at all times; drinking slowly rather than gulping. The study also found significant differences in consequences and drinking behaviour but there was no evidence of difference in consequences by alcohol policy.

Details

Title: An empirical investigation of the influence of alcohol policy and gender on university students' drinking behaviour
Authors: Bishnu Sharma (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
Karin Reinhard (Author) - Baden-Wurttemberg Cooperative State University, Germany
Publication details: Journal of New Business Ideas and Trends, Vol.14(1), pp.1-13
Publisher: Australian Business Education Research Association
Date published: 2016
ISSN: 1446-8719
Organisation Unit: School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99450693002621
Output Type: Journal article

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