A case study on 'Kleenmaid: Moving towards formal planning'

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Title: A case study on ‘Kleenmaid: Moving towards formal planning’
Author/Creator: Sharma, B
Author/Creator: Scott, K
Author/Creator: Corcoran, P
Author/Creator: Graham, W A
Abstract: The second edition of this popular text has been thoroughly updated to reflect contemporary developments in strategic management theory and its applications to Australasian organisations. Based on the original Hill and Jones text, the 2nd Australasian editions’s thirteen chapters have been chosen and sequenced to reflect the contents of the typical 12 to 13 week teaching Semester. Solid theory coverage includes the latest research in the field, complemented by a wide range of case studies and real word examples. The strategic management applications focus of the text is achieved through a balanced coverage of small to medium sized enterprises versus multinational corporations, product versus service industries, and public versus private sector organisations. [Book Synopsis]
Relation: Strategic Management - An Integrated Approach: Second Australasian Edition: pp. C9-C15
Relation: http://www.johnwiley.com.au/highered/engine.jsp?page=titleinfo&all$isbn10=0470809299
Year: 2006
Publisher: John Wiley & Sons Australia, Limited
Subject: FoR 1503 (Business and Management)
Subject: case study
Subject: strategic management
Subject: Kleenmaid

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