Ni Hao or Gidday Mate: How Much Should be Done to Address the Needs of New and Emerging Markets?

Vikki Schaffer; Trudie Walters

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Ni Hao or Gidday Mate: How Much Should be Done to Address the Needs of New and Emerging Markets?

Conference paper

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Ni Hao or Gidday Mate: How Much Should be Done to Address the Needs of New and Emerging Markets?

Vikki Schaffer and Trudie Walters

Proceedings of the 26th Council for Australasian University Tourism and Hospitality Education Annual Conference, pp.765-771

Council for Australasian University Tourism and Hospitality Education (CAUTHE) Annual Conference: The Changing Landscape: The Impact of Emerging Markets and Destinations, 26th (Sydney, Australia, 08-Feb-2016–11-Feb-2016)

Council for Australasian University Tourism and Hospitality Education

2016

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Abstract

Commercial Services

Marketing

Tourism

emerging markets

regional tourism

market diversity

preparedness

International, national, state and regional tourism organisations are directing marketing efforts at emergent outbound markets. The diversity of emerging and existing markets present issues for resource- challenged regional tourism destinations. This dual phase comparative study focuses on two regional destinations: Sunshine Coast, Australia (Phase one) and Otago, New Zealand (Phase two). Semi-structured interviews with tourism industry stakeholders investigate emerging markets, the challenges of engaging with them, service delivery and perceived preparedness of the stakeholders for addressing the needs of emerging markets.

Details

Title: Ni Hao or Gidday Mate: How Much Should be Done to Address the Needs of New and Emerging Markets?
Authors: Vikki Schaffer (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
Trudie Walters (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
Contributors: Madalyn Scerri (Editor)
Lee Ker Hui (Editor)
Publication details: Proceedings of the 26th Council for Australasian University Tourism and Hospitality Education Annual Conference, pp.765-771
Conference details: Council for Australasian University Tourism and Hospitality Education (CAUTHE) Annual Conference: The Changing Landscape: The Impact of Emerging Markets and Destinations, 26th (Sydney, Australia, 08-Feb-2016–11-Feb-2016)
Publisher: Council for Australasian University Tourism and Hospitality Education
Date published: 2016
ISBN: 9780987050793
Organisation Unit: School of Business and Creative Industries; Australian Centre for Pacific Islands Research; University of the Sunshine Coast, Queensland; USC Business School - Legacy; Sustainability Research Cluster
Language: English
Record Identifier: 99449588002621
Output Type: Conference paper

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