Conference paper
Ni Hao or Gidday Mate: How Much Should be Done to Address the Needs of New and Emerging Markets?
Proceedings of the 26th Council for Australasian University Tourism and Hospitality Education Annual Conference, pp.765-771
Council for Australasian University Tourism and Hospitality Education (CAUTHE) Annual Conference: The Changing Landscape: The Impact of Emerging Markets and Destinations, 26th (Sydney, Australia, 08-Feb-2016–11-Feb-2016)
Council for Australasian University Tourism and Hospitality Education
2016
Abstract
International, national, state and regional tourism organisations are directing marketing efforts at emergent outbound markets. The diversity of emerging and existing markets present issues for resource- challenged regional tourism destinations. This dual phase comparative study focuses on two regional destinations: Sunshine Coast, Australia (Phase one) and Otago, New Zealand (Phase two). Semi-structured interviews with tourism industry stakeholders investigate emerging markets, the challenges of engaging with them, service delivery and perceived preparedness of the stakeholders for addressing the needs of emerging markets.
Details
- Title
- Ni Hao or Gidday Mate: How Much Should be Done to Address the Needs of New and Emerging Markets?
- Authors
- Vikki Schaffer (Author) - University of the Sunshine Coast - Faculty of Arts, Business and LawTrudie Walters (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
- Contributors
- Madalyn Scerri (Editor)Lee Ker Hui (Editor)
- Publication details
- Proceedings of the 26th Council for Australasian University Tourism and Hospitality Education Annual Conference, pp.765-771
- Conference details
- Council for Australasian University Tourism and Hospitality Education (CAUTHE) Annual Conference: The Changing Landscape: The Impact of Emerging Markets and Destinations, 26th (Sydney, Australia, 08-Feb-2016–11-Feb-2016)
- Publisher
- Council for Australasian University Tourism and Hospitality Education
- Date published
- 2016
- ISBN
- 9780987050793
- Copyright note
- Copyright © 2016 Council for Australian University Tourism and Hospitality Education, CAUTHE Inc. Reproduced here in accordance with the publishers copyright policy.
- Organisation Unit
- School of Business and Creative Industries; Australian Centre for Pacific Islands Research; University of the Sunshine Coast, Queensland; USC Business School - Legacy; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99449588002621
- Output Type
- Conference paper
- Research Statement
- false
Metrics
587 File views/ downloads
1326 Record Views