Strategic alignment across a tourism business ecosystem

Willem Selen; Robert Ogulin

doi:10.30958/ajt.2-3-3

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Strategic alignment across a tourism business ecosystem

Journal article

Open access

Peer reviewed

Strategic alignment across a tourism business ecosystem

Willem Selen and Robert Ogulin

Athens Journal of Tourism, Vol.2(3), pp.167-178

2015

DOI: https://doi.org/10.30958/ajt.2-3-3

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Abstract

Business and Management

business ecosystem

strategic alignment

tourism destination

tourism supply chain

value ecology

The tourism experience in a destination is evaluated by a visitor at a holistic level across a multiplicity of service encounters, facilitated by a web of tourism-related organisations engaged in different activities, often referred to as the tourism supply chain (TSC) or tourism value chain (TVC). Earlier tourism studies have pointed to the need to progress our understanding of the TSC more holistically to include its wider environment, as the destination it is operating in presents a unique composition of contextual factors that define its experiences offered to visitors, making up a business ecosystem. Such a business ecosystem consists of not only intermediaries and industry partners, but also various stakeholders including governments, visitors, and the natural environment. This research focuses on preliminary insights in relation to strategic alignment across a wider business ecosystem; with application to the Sunshine Coast - region in Australia as an example of a Destination Business Ecosystem.

Details

Title: Strategic alignment across a tourism business ecosystem
Authors: Willem Selen (Author) - University of the Sunshine Coast - Faculty of Arts and Business
Robert Ogulin (Author) - University of the Sunshine Coast - Faculty of Arts and Business
Publication details: Athens Journal of Tourism, Vol.2(3), pp.167-178
Publisher: Athens Institute for Education and Research (ATINER)
Date published: 2015
DOI: 10.30958/ajt.2-3-3
ISSN: 2241-8148; 2241-8148
Organisation Unit: University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99449261802621
Output Type: Journal article
Research Statement: false

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