Exclusive news is a demand of most news organizations, but previous research suggests the pursuit of unique material leads to uniformity of content among competitors. Bourdieu is among those who have argued homogeneity dominates journalism, and aspects of his field theory will be used to analyze the extent to which this occurs in sports journalism. Employing a sample of 6 broadsheet/ quality sports sections from Australia, India, and the United Kingdom, this study examines the amounts of exclusive content and the same and similar articles in the sports pages. Thirty-six in-depth interviews with sports journalists from the titles were conducted, along with a content analysis of 4,103 print and online articles. The results show small levels of exclusive material and a tendency for domestic rivals to produce larger amounts of similar stories. This was often in contrast to the views of the sports journalists.
International Journal of Sport Communication / Vol. 7, No. 4, pp.477-494