Exploring Strategy and Strategic Planning within Australian Commercial Fisher Micro-Businesses

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Exploring Strategy and Strategic Planning within Australian Commercial Fisher Micro-Businesses

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Title: Exploring Strategy and Strategic Planning within Australian Commercial Fisher Micro-Businesses
Author/Creator: Perez, Eric
Supervisor: Whiteoak, John
Description: The small business sector is a fundamental element of national economic performance and provides employment to millions of workers globally. Micro-businesses, a sub-set of the small business sector, are a key contributor to that economic performance. This study examines the Australian micro-business sector. The growth and profitability of Australian micro-businesses can be impacted by a myriad of internal and external business factors which can be viewed through the prisms of strategy and strategic planning. Strategy is developed to achieve a vision, goal or what could be described as a better future for the business. Achieving the business goal is met through the process of strategic planning which may involve the use of methodologies, analytical tools and processes. There is considerable research literature regarding strategy and strategic planning in the context of large, small and micro-businesses. However, there is a paucity of research relating to Australian commercial fishing micro-businesses. This study is focussed on exploring the use of strategy and strategic planning at the micro-business level within the Australian commercial fishing industry.
Description: Submitted in the fulfilment of the requirements of the degree of Masters of Business by Research, University of the Sunshine Coast, 2014.
Year: 2014
Subject: FoR 1503 (Business and Management) | FoR 1504 (Commercial Services) | Australian seafood market | commercial fishing | family business | fisheries management | gender | NVivo 10 | marine protected areas | micro-business | planning | seafood | small business | strategic analysis tools | strategic planning | strategy | SWOT analysis

Collection(s): University of the Sunshine Coast Theses
Resource Type: Thesis (Masters)

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