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Internet-enabled Tourism Entrepreneurs. International Entrepreneurial Values Elicited through Repertory Test and Laddering Analysis
Journal article   Open access   Peer reviewed

Internet-enabled Tourism Entrepreneurs. International Entrepreneurial Values Elicited through Repertory Test and Laddering Analysis

Charmaine Glavas, Steven Pike and Shane Mathews
International Journal of Tourism Research, Vol.16(1), pp.44-55
2014
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Internet-enabled Tourism Entrepreneurs. International Entrepreneurial Values Elicited through Repertory Test and Laddering Analysis402.66 kBDownloadView
Accepted Version Open Access
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https://doi.org/10.1002/jtr.1896View
Published Version

Abstract

Tourism Marketing international entrepreneurship tourism values Internet repertory test laddering analysis
Although the tourism industry has been dramatically altered due to the Internet, there has been limited research published about international entrepreneurial values and Internet use in tourism firms. The findings of this study point to a relationship between the values of Internet-enabled international entrepreneurs in small-sized to medium-sized enterprises and the inclination of the firm to develop and initiate international activity. The findings of this study suggest that Internet-enabled tourism entrepreneurs share similar construct values. Two effective but underutilized qualitative methods were used in this study. The first method, repertory test, is an efficient technique for exploring constructs in decision making; the second method, laddering analysis, facilitates understanding of the perceived consequences and personal values guiding behaviour.

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Hospitality, Leisure, Sport & Tourism

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#9 Industry, Innovation and Infrastructure
#17 Partnerships for the Goals

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