The purpose of this paper is to determine the relationships between entrepreneurial alertness, learning goal orientation and digital efficacy as managerial factors to the adoption and benefits of digital commerce of small and medium sized enterprises (SMEs). A survey of Australian SMEs was conducted and 109 useable responses were received. Descriptive statistics depict respondents’ views of digital commerce use and business benefits resulting from adoption, while multiple regression analysis revealed the relationships between key constructs. Specifically entrepreneurial alertness and learning goal orientation predicted the growth benefits SMEs gain from using digital commerce. Being able to see connections and make associations and digital efficacy was significantly related to efficiency benefits stemming from digital commerce adoption. The findings of this study contribute to our knowledge of digital commerce adoption, its benefits and how these relate to entrepreneurial alertness, learning and digital efficacy and hold implications for SME owner/managers and researchers.
2013 Australian Centre for Entrepreneurship Research Exchange ACERE, Brisbane, Australia 6-8 February 2013
Proceedings of the 2013 Australian Centre for Entrepreneurship Research Exchange ACERE / Per Davidson (ed): pp.1-16