E-commerce experiences in the real estate industry. A preliminary study in regional Queensland

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Title: E-commerce experiences in the real estate industry. A preliminary study in regional Queensland
Author/Creator: Van Akkeren, J K | Gray, D
Description: Computer systems have become commonplace in most SMEs and technology is increasingly becoming a part of doing business. In recent years, the Internet has become readily available to businesses; consequently there has been growing pressure on SMEs to take up e-commerce. However, e-commerce is perceived by many as being unproven in terms of business benefit. This research aims to determine what, if any, benefits are derived from assimilating e-commerce technologies into SME business processes. This paper presents three in-depth case studies from the Real Estate industry in a regional setting. Overall, findings were positive and identified the following experiences: enhanced business efficiencies, cost benefits, improved customer interactions and increased business return on investment.
Relation: 13th Australasian Conference on Information Systems, Melbourne, Australia 2002
Relation: Proceedings of the 13th Australasian Conference on Information Systems /
Year: 2002
Publisher: School of Information Systems, Victoria University
Subject: FoR 1502 (Banking, Finance and Investment) | FoR 0806 (Information Systems) | electronic commerce | experiences | SMEs | critical success factors

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USC Research Bank - University of the Sunshine Coast, Queensland, Australia