The purpose of this paper is to determine the type of decision-making processes female intrapreneurs use under conditions of uncertainty and how their human and social capital influence the decision-making logic employed. An online survey of female intrapreneurs and entrepreneurs, members of the Businesswomen Association of South Africa, were conducted and 176 useable questionnaires were received. Descriptive statistics depict respondents’ perceptions of decision-making logics, while multiple regression analysis determines relationships between key constructs. Respondents used both causal and dimensions of effectual logic in their decision-making. Relationship cultivation and selfefficacy showed significant relationships with both causal reasoning and flexibility, a dimension of effectual reasoning. Relationship cultivation showed a significant relationship with pre-commitments. The findings of this study contribute to our knowledge of effectuation and hold implications for female intrapreneurs, managers and educators.
Awarded Best Paper - Track: Corporate Entrepreneurship
57th International Council for Small Business (ICSB) World Conference: Leading From the Edge, Wellington, New Zealand 10-13 June 2012
Proceedings of the 57th International Council for Small Business World Conference / 33p.