This paper uses a quasi experimental study to determine if knowledge transfer, using the Synectics approach, influences the stickiness of team and individual creative skills over time. Stickiness is considered inhibitors in the knowledge transfer process. The four stickiness stages namely initiation, implementation, ramp-up and integration, in the knowledge transfer process is used as a frame work to determine how and where losses occur during creative competency transfers. It considers the fact that both team and individual creative and competencies and skills influence the creative process. There are three main conclusions. The first is that a knowledge transfer process based on the Synectics approach is effective in transferring team and individual creative competencies. Secondly, significant improvements of both team and individual creative and competencies and skills were reported immediately after the workshops and also three months later. Lastly, the outcome of the study contributes to theory, educators and managers.
Awarded Best Paper - Track: Entrepreneurship Education, Training and Support
57th International Council for Small Business (ICSB) World Conference: Leading From the Edge, Wellington, New Zealand 10-13 June 2012
Proceedings of the 57th International Council for Small Business World Conference / 44p.